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Formerly known as BAME Recruitment

14 Oct 2021

New Recruitment Platform Places Diversity at Forefront - FinitoWorld

A conversation with ‘Diversifying’ CEO Cynthia Davis about equality, what’s being done, and looking to the future.

Diversifying is a recruitment platform which places diversity at the forefront of their model. They work with some of the biggest brands including Sky, Aldi, eBay, Metro Bank, and even the Royal Household.

CEO Cynthia Davis has worked in recruitment for 22 years. She has seen the way that diversity is handled in the jobs market and is unimpressed. She founded Diversifying as a way to go beyond the “tick-box” or tokenistic approach to diversity she has seen over the years, towards a more genuine, holistic approach.

“When I started my career, diversity and inclusion weren’t really talked about at all, so I wasn’t seeing people like me from an ethnic minority background,” Davis says. “There weren’t women of colour who I could relate to working in the environments that I was working in, and it was really hard being in the minority.”

Davis describes being passed over for a promotion, then being required to train the less-qualified person who got the job, while she was never considered for the role due to her race and gender. She also mentions the toxic environment in her workplace which she had to face.

“There was a lot of banter which could be deemed to be inappropriate – racist jokes, misogynist comments, and micro-aggressions as well which I was subjected to,” Davis explains. “And all those things led me to think ‘there’s got to be a better way of working’.”


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