Jul 19 2022
Following on from the merging of a number of different charities and with some increased funding, Volunteering Matters were keen to re-invigorate their employer brand so that it could appeal to the widest possible audience, reflective of the volunteering projects they support. Historically, the organisation was predominantly white and this hiring exercise was seen as an opportunity to build on the success of the work they were doing in the communities.
- Re-writing job descriptions and job adverts
- Re-designing the recruitment process
- Holding internal events to encourage volunteers and internal candidates to apply for the new roles - engagement was a challenge in some teams
- Reviewed internal recruitment process to ensure all candidates had an equal chance
- Re-designing the interview questions and format
- Re-designing the approach to reasonable adjustments
- Updating the approach to diversity monitoring data
- Training the Hiring Managers on Inclusive Recruitment
- Connecting VM with additional advertising platforms across the UK to ensure that their roles reached the widest possible audience
We have helped Volunteering Matters achieve all of their hiring goals, including creating a future talent pool of 'offer-able' candidates that can be utilised in the future. 60% of these hires identified as being from a Black, Asian and Minority Ethnic (BAME) background, helping improve the representation of the organisation. Moving forward they have not needed the help of a recruitment agency and have used the advertising platforms we introduced them to, alongside the updated processes. This has set them up well for the future.